Strategic Marketing

A Brands Rightful Place...

At J.M. Shorrock & Co.,we always identify the rightful place of a wine. It's more than a shelf or proximity or pollination, it's whether your brand is sending the same message that you want it to! JMS & Co.'s strategic wine branding systems are tested and we remain obsessed with brand DNA, all the way to the consumer.

Strategic Message

Identifying Brand Purpose

Imagery

Unique Selling Position

Brand Association

Packaging

SKU Analysis

Focal Points

Why You?

Get more detail on all service aspects of J. M. Shorrock & Co. by contacting us today.

“Experienced, disciplined and enthusiastic only begin to describe Jason. His comprehensive industry awareness and in-depth wine knowledge combined with extensive sales and marketing expertise make him a valuable team mate and a formidable foe. He is a leader with the rare ability to see opportunity before it is obvious and structure an innovative and appropriate response in advance of others. Leads by example and commands the respect of peers and subordinates alike. He gets the big picture.”

– Justin Baldwin, Founder Justin Vineyards & Winery

“I have known Jason Shorrock for nearly 20 years, and worked with him almost half that length. Jason is a diligent, intelligent, innovative thinker. He is a hard charging executive who always keeps the goal in focus and the bottom line intact. Prospective clients will uncover new opportunities for growth through Jason's knowledge of the industry, trade, distributor contacts and his commitment to results.”

– Timothy Norris, Senior Vice President Moet Hennessy USA